Abstract and keywords
Abstract (English):
The current year has made certain adjustments to the private medicine market due to the COVID-19 pandemic, as a result of which the priority areas of development of previous years may undergo changes. Various support measures were implemented both from the state and from large business and the banking sector, but how this will affect the market as a whole - time will tell. Despite low incomes and constant price increases, the Russian medical market, having gone through a stage of stagnation in 2014-2015, still continues to develop. The introduction of quarantine has made some adjustments to the situation, but no one is immune from diseases. People postponed non-urgent procedures for a while and began to visit private clinics more often. ______________________________ © Гукова Е.О., Косинова Н.Н., 2021 Medical care is an essential service. Even with extremely low purchasing power, a person will not refuse to see a doctor in case of injury, pain, physical pathology, or expectation of a child. Any family will prefer to save on education, entertainment, recreation, but not on the most expensive - health. There fore, medicine will always be in demand, and only its development trends change over time.

COVID-19, healthcare, trends, commercial medicine, digital technologies
Publication text (PDF): Read Download

1. Rynok kommercheskoy mediciny v Rossii: tendencii i perspektivy razvitiya. Analiticheskoe issledovanie. Delovoy profil'. URL: https://delprof.ru/upload/iblock/e17/DelProf_Analitika_Rynok-kommercheskoy-meditsiny.pdf.

2. 2. Situaciya i trendy v kommercheskoy medicine v svyazi s pandemiey COVID-19. URL: https://go.ey.com/3ao9gc8.

3. 3. Myzrova K. A., Tuganova E. A. Cifrovizaciya zdravoohraneniya kak perspektivnoe napravlenie razvitiya // Voprosy innovacionnoy ekonomiki. 2018. T. 8, №. 3. S. 479-486.

4. 4. Borovik D. A., Sboylova L. E. Razrabotka i realizaciya biznes - planov v usloviyah pandemii virusa COVID - 19 // Vestnik molodezhnoy nauki. 2020. 3 (25). S. 1-7. doi: 10.46845 / 2541-8254-2020-3 (25) -1-1.

5. 5. Rau F. F. Gosudarstvenno-chastnoe partnerstvo kak mehanizm investirovaniya resursov v razvitie infrastruktury zdravoohraneniya regiona // Rossiyskaya nauka v sovremennom mire: sbornik statey. M. : NIC «Aktual'nost'. RF», 2017. S. 122-123.

6. 6. Zherdev R. A., 2015. Gosudarstvenno-chastnoe partnerstvo kak drayver razvitiya otechestvennogo zdravoohraneniya // Rossiyskoe predprinimatel'stvo. № 18. S. 3125-3128.

7. 7. Kosinova N.N. Partnerstvo vlasti i biznesa v razvitii sfery infrastruktury regiona: problemy i resheniya // Vestnik VolGU, seriya 3. Ekonomika. Ekologiya. T. 19. №3. - 2017. S. 87-98.

8. 8. Kraevoy S. A., 2017. Perspektivy razvitiya gosudarstvenno-chastnogo partnerstva v zdravoohranenii. Portal informacionnoy podderzhki medicinskih rukovoditeley. URL: https://www.zdrav.ru (data obrascheniya: 11.06.2021)

9. 9. Tappashanova E. O., Mustafaeva Z. A., 2016. predostavlenie Gosudarstvenno-chastnoe sprosa partnerstvo v zdravoohranenii // Rossiyskoe predprinimatel'stvo. № 13 (211). S. 112-118.

10. 10. Karebchik A. A. Osobennosti biznes-planirovaniya v period pandemii //Materialy Mezhdunarodnoy nauchno-prakticheskoy konferecii «Sintez nauki i obrazovaniya kak mehanizm perehoda k postindustrial'nomu obschestvu». 12 aprelya 2021. Taganrog. Ufa: OMEGA SCIENCE, 2021. S. 73-77.

Login or Create
* Forgot password?